---
title: "Instinct | Ethical Stack"
url: https://ethicalstack.ai/products/instinct/
catalog_version: f6baff2119d0e9158520da7fbe4232011dac79f25bd08757436d7a1dbd593db2
---

# Instinct

Personal assistant operated by Spear Street Technology, Inc. d/b/a Instinct, distinct from Meta’s Muse; it can use a phone and computer to complete everyday tasks.

Canonical profile: https://ethicalstack.ai/products/instinct/

Scope: Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Published overall: 3; 5/6 dimensions rated.

Round the equal-weight mean of available numerical ratings to one decimal; require at least four of six for an overall score. BDS status stays outside the mean; for eligible profiles, a boycott target caps the final score at 2/10 and a pressure target subtracts one point (minimum 1). Not listed and not checked do not adjust the score.

## Energy practices

Finding: 1/10

Assessment: https://ethicalstack.ai/products/instinct/#energy

Instinct’s reviewed product/privacy materials leave inference hosting unspecified and publish no energy, electricity-source or workload-control disclosure.

Reason: 1 + 0 reporting + 0 electricity + 0 controls = 1/10. This grades documented practices and transparency.

Argument: The reviewed Instinct product overview and privacy policy describe user-facing tasks and data handling but do not state whether inference is local or hosted. They also provide no energy measurement, electricity mix or documented workload control, so no operational or environmental practice is scored beyond the base.

Type: argument; confidence: medium

Scope (dimension): Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Inference host/model, facility, route-specific electricity and workload resource controls are not established by the reviewed pages.

```json
{
  "method": "practices-transparency-v1",
  "scope": "Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.",
  "components": {
    "disclosure": {
      "score": 0,
      "reason": "The reviewed Instinct product and privacy pages do not establish where inference runs or provide product-level energy reporting.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    },
    "electricity": {
      "score": 0,
      "reason": "Neither the product overview nor privacy policy identifies the inference facility or its electricity mix.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    },
    "demand": {
      "score": 0,
      "reason": "The reviewed Instinct pages document no model-token, context, compute or task-volume control linked to physical resource demand.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    }
  },
  "actualImpactMeasured": false
}
```

- [Instinct official product site](https://instinct.com/) (primary; checked not recorded)

- [Instinct Privacy Policy](https://instinct.com/privacy-policy) (primary; checked not recorded)

## Training data

Finding: Depends on the model

Assessment: https://ethicalstack.ai/products/instinct/#training-rights

The product can route tasks through multiple models or providers, so no single training corpus applies to this agent entry.

Reason: Select and assess the exact model and provider route before assigning corpus rights; do not infer permission from a no-training-on-prompts control.

Argument: The product can route tasks through multiple models or providers, so no single training corpus applies to this agent entry. Model version, provider, and any fine-tuning or post-training sources must be checked for the selected route; a client privacy setting does not establish training-material permission.

Type: argument; confidence: medium

Scope (profile): Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Exact model, version, provider, inherited base, and fine-tuning corpus vary by route or are not disclosed in the reviewed product sources.

```json
{
  "method": "training-rights-evidence-v1",
  "scope": "The stated training release or selected model",
  "components": null,
  "routeDependency": "Select and assess the exact model and provider route before assigning corpus rights; do not infer permission from a no-training-on-prompts control.",
  "modelReference": null
}
```

- [Instinct Privacy Policy](https://instinct.com/privacy-policy) (primary; checked not recorded)

## Your data & privacy

Finding: 4/10

Assessment: https://ethicalstack.ai/products/instinct/#privacy

Instinct’s privacy policy allows user-provided interactions and connected account data to be used to improve and train models, with a settings opt-out; Google Workspace content is excluded from training.

Reason: 4/10 reflects the policy’s prospective model-training opt-out and broad connected-data processing, with limited public detail about action approvals and inference routing.

Argument: Instinct’s policy says user interactions and usage data may support evaluating, fine-tuning, and training its models, with an opt-out in settings that applies prospectively and does not cover safety review. It excludes Google Workspace data from model training and allows workspace-access revocation/deletion, while third-party providers may process data to deliver the service.

Type: argument; confidence: medium

Scope (profile): Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Retention periods, current integration permissions, model/provider route and account-level deletion behavior need confirmation in product settings and applicable terms.

- [Instinct Privacy Policy](https://instinct.com/privacy-policy) (primary; checked not recorded)

## Openness

Finding: 2/10

Assessment: https://ethicalstack.ai/products/instinct/#openness

Instinct is a proprietary service; its public site and privacy policy do not publish an inspectable agent runtime or model weights.

Reason: 2/10 reflects a hosted consumer service whose reviewed materials do not publish a source license or a user-selectable/local model route.

Argument: The official product site offers a hosted personal-assistant service and companion applications. Its cited public materials do not publish the agent implementation or the underlying models as open source, so model portability and independent inspection are limited.

Type: argument; confidence: medium

Scope (profile): Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Model names, hosting topology, and API or export capabilities are not specified in the reviewed product materials.

- [Instinct official product site](https://instinct.com/) (primary; checked not recorded)

- [Instinct Privacy Policy](https://instinct.com/privacy-policy) (primary; checked not recorded)

## Worker protections

Finding: 1/10

Assessment: https://ethicalstack.ai/products/instinct/#labour

The public product and privacy pages do not provide workforce conditions or assurance evidence.

Reason: 1 + 0 + 0 + 0 = 1/10. Documented worker protections; missing disclosure is an evidence gap.

Argument: The official product and privacy materials reviewed explain service functionality and data practices but do not publish worker pay, conditions, worker voice, contractor protections, or independent labor assurance. This is an evidence gap rather than a finding of mistreatment.

Type: argument; confidence: medium

Scope (profile): Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Spear Street Technology employee and supplier workforce conditions were not established from reviewed public sources.

```json
{
  "method": "worker-safeguards-evidence-v1",
  "entity": "products/instinct",
  "company": "",
  "scope": "The named developer or operator",
  "components": {
    "conditions": {
      "score": 0,
      "reason": "Reviewed Instinct company and policy pages do not disclose pay or workforce conditions.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    },
    "voice": {
      "score": 0,
      "reason": "No worker voice or remedy channel is documented in the reviewed sources.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    },
    "assurance": {
      "score": 0,
      "reason": "No independent labor assurance is disclosed on the reviewed product or privacy pages.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    }
  },
  "disclosureLimited": true
}
```

- [Instinct official product site](https://instinct.com/) (primary; checked not recorded)

- [Instinct Privacy Policy](https://instinct.com/privacy-policy) (primary; checked not recorded)

## Military ties

Finding: 7/10

Assessment: https://ethicalstack.ai/products/instinct/#military-contracts

No military relationship or explicit restrictions are established in the reviewed official sources.

Reason: 7 base + 0 safeguard adjustment = 7/10 (0 of 9 safeguard points; every 3 adds 1). No military relationship was established in the cited sources. This ranks above known defense ties without claiming a verified clean record.

Argument: Instinct’s official product and privacy pages describe a consumer assistant and service providers, but do not identify a defense customer or military safeguard policy. That narrow evidence does not prove the absence of all government-related business or downstream uses.

Type: argument; confidence: medium

Scope (profile): Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: The company’s full customer and supplier relationships have not been established.

```json
{
  "method": "military-ties-priority-v2",
  "entity": "products/instinct",
  "company": "",
  "scope": "The named developer or operator",
  "components": {
    "restrictions": {
      "score": 0,
      "reason": "The reviewed product and privacy materials do not establish binding military-use restrictions.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    },
    "oversight": {
      "score": 0,
      "reason": "No military-specific oversight or enforcement process is stated in the reviewed sources.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    },
    "transparency": {
      "score": 0,
      "reason": "No defense-customer disclosure appears in reviewed official product materials.",
      "sourceUrls": [
        "https://instinct.com/",
        "https://instinct.com/privacy-policy"
      ]
    }
  },
  "disclosureLimited": true,
  "relationship": "not-established",
  "relationshipReason": "Reviewed official sources do not establish a defense customer, program or military deployment.",
  "score": 7,
  "baseScore": 7,
  "safeguardPoints": 0,
  "safeguardAdjustment": 0,
  "rawScore": 7,
  "cap": null
}
```

- [Instinct official product site](https://instinct.com/) (primary; checked not recorded)

- [Instinct Privacy Policy](https://instinct.com/privacy-policy) (primary; checked not recorded)

## BDS targets

Finding: Not listed

Assessment: https://ethicalstack.ai/products/instinct/#israel-palestine

Spear Street Technology/Instinct is not named in the reviewed BNC campaign lists.

Reason: Campaign category, excluded from numerical scoring.

Argument: The official BNC guide and No Tech campaign name target companies; Spear Street Technology and Instinct do not appear in the reviewed target listings. This limited list check is not an endorsement and does not resolve supplier or investor relationships.

Type: argument; confidence: medium

Scope (profile): Hosted consumer assistant and Mac/mobile apps. Permissions, Google Workspace connection, third-party model providers and the user’s device determine access and processing.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: This is limited to the two official BNC campaign sources; it does not cover every local campaign, supplier, investment, or future change.

- [BNC consumer boycott and pressure guide](https://bdsmovement.net/Guide-to-BDS-Boycott) (primary; checked not recorded)

- [BNC No Tech campaign](https://bdsmovement.net/no-tech-oppression-apartheid-or-genocide) (primary; checked not recorded)

## Reading the evidence

- Assessments are provisional editorial judgments. Cite the profile and the underlying sources, and retain confidence, scope and unknowns.

- Unknown, not-applicable and model-dependent are different states. Missing evidence does not establish good or bad conduct.

- Company-level evidence does not establish use of a particular product or model. Account plan, model, host and route can change an assessment.

- Energy scores describe documented practices and transparency, not measured request emissions. Zero component points can mean an evidence gap.

- Published overall scores require at least four of six numerical dimensions. Preserve coverage and BDS adjustments; BDS itself is categorical.

- No named BDS target found is limited to the reviewed campaign sources and is not approval. Personalized priorities do not change the published overall score.

- Review and source-check dates describe the research, not this deployment. Fetch current primary sources when the decision requires current verification.

Methodology: https://ethicalstack.ai/methodology/