---
title: "Hailuo AI | Ethical Stack"
url: https://ethicalstack.ai/products/hailuo/
catalog_version: f6baff2119d0e9158520da7fbe4232011dac79f25bd08757436d7a1dbd593db2
---

# Hailuo AI

Hosted consumer video-creation product using Hailuo and newer MiniMax video-model options; this is distinct from downloadable MiniMax model weights.

Canonical profile: https://ethicalstack.ai/products/hailuo/

Scope: Hailuo consumer web/app terms and privacy policy; MiniMax API or open-source video-model routes are separate and not covered by this consumer-service assessment.

Published overall: 3; 6/6 dimensions rated.

Round the equal-weight mean of available numerical ratings to one decimal; require at least four of six for an overall score. BDS status stays outside the mean; for eligible profiles, a boycott target caps the final score at 2/10 and a pressure target subtracts one point (minimum 1). Not listed and not checked do not adjust the score.

## Energy practices

Finding: 3/10

Assessment: https://ethicalstack.ai/products/hailuo/#energy

Hailuo documents a hosted app with selectable model/duration options, but no consumer task energy or facility electricity reporting.

Reason: 1 + 1 reporting + 0 electricity + 1 controls = 3/10. This grades documented practices and transparency.

Argument: MiniMax documents Hailuo consumer app releases and model choices, while the website terms define the hosted service. Users can select shorter video durations or a Fast variant where offered, but those controls are not reported as measured energy reductions.

Type: argument; confidence: medium

Scope (dimension): Hailuo consumer web/app; MiniMax H3 open-source weights and API deployments are separate routes.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Consumer app model routing, serving region, facility electricity, and per-generation energy are not established by the cited sources.

```json
{
  "method": "practices-transparency-v1",
  "scope": "Hailuo consumer web/app; MiniMax H3 open-source weights and API deployments are separate routes.",
  "components": {
    "disclosure": {
      "score": 1,
      "reason": "Hailuo documents a hosted consumer app and separate open/API product routes, but no energy report for consumer generations.",
      "sourceUrls": [
        "https://hailuoai.video/",
        "https://www.minimax.io/news/minimax-hailuo-23",
        "https://www.minimax.io/news/minimax-h3-open-source"
      ]
    },
    "electricity": {
      "score": 0,
      "reason": "The reviewed Hailuo consumer materials do not identify the generation facility or its electricity mix.",
      "sourceUrls": [
        "https://hailuoai.video/",
        "https://hailuoai.video/doc/privacy-policy.html"
      ]
    },
    "demand": {
      "score": 1,
      "reason": "The service exposes duration and Fast-model options for video generations; these bound requested output or provide a product-speed/price choice, not measured physical energy savings.",
      "sourceUrls": [
        "https://www.minimax.io/news/minimax-hailuo-23",
        "https://hailuoai.video/doc/payment-policy.html"
      ]
    }
  },
  "actualImpactMeasured": false
}
```

- [Hailuo AI consumer video product](https://hailuoai.video/) (primary; checked not recorded)

- [MiniMax Hailuo 2.3 launch](https://www.minimax.io/news/minimax-hailuo-23) (primary; checked not recorded)

- [Hailuo AI privacy policy](https://hailuoai.video/doc/privacy-policy.html) (primary; checked not recorded)

- [Hailuo AI payment and subscription terms](https://hailuoai.video/doc/payment-policy.html) (primary; checked not recorded)

- [MiniMax H3 open model announcement](https://www.minimax.io/news/minimax-h3-open-source) (primary; checked not recorded)

## Training data

Finding: 1/10

Assessment: https://ethicalstack.ai/products/hailuo/#training-rights

Hailuo consumer product pages describe model versions but do not publish training-corpus rights for the models available in the app.

Reason: 1 + 0 source transparency + 0 permission + 0 creator controls = 1/10, with the permission cap applied.

Argument: The consumer Hailuo service names current model options, and MiniMax separately announced Hailuo and H3 model releases. The reviewed consumer/model sources do not provide a full source manifest, rights basis or Hailuo-app creator remedy; H3 open-source weights are not a training-rights disclosure.

Type: argument; confidence: medium

Scope (profile): Hailuo consumer web/app terms and privacy policy; MiniMax API or open-source video-model routes are separate and not covered by this consumer-service assessment.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: App-specific model assignment, named dataset sources, permissions and creator opt-out/removal processes remain unresolved.

```json
{
  "method": "training-rights-evidence-v1",
  "scope": "The stated training release or selected model",
  "components": {
    "provenance": {
      "score": 0,
      "reason": "The reviewed official model documentation does not identify training-source categories or a named corpus.",
      "sourceUrls": [
        "https://hailuoai.video/",
        "https://www.minimax.io/news/minimax-hailuo-23",
        "https://www.minimax.io/news/minimax-h3-open-source"
      ]
    },
    "permissions": {
      "score": 0,
      "reason": "The reviewed official materials do not establish source permissions or a rights basis for training data.",
      "sourceUrls": [
        "https://hailuoai.video/",
        "https://www.minimax.io/news/minimax-hailuo-23",
        "https://www.minimax.io/news/minimax-h3-open-source"
      ]
    },
    "creatorControls": {
      "score": 0,
      "reason": "No release-specific creator opt-out, content removal or retraining pathway is documented in the reviewed model sources.",
      "sourceUrls": [
        "https://hailuoai.video/",
        "https://www.minimax.io/news/minimax-hailuo-23",
        "https://www.minimax.io/news/minimax-h3-open-source"
      ]
    }
  },
  "routeDependency": null,
  "modelReference": null
}
```

- [Hailuo AI consumer video product](https://hailuoai.video/) (primary; checked not recorded)

- [MiniMax Hailuo 2.3 launch](https://www.minimax.io/news/minimax-hailuo-23) (primary; checked not recorded)

- [MiniMax H3 open model announcement](https://www.minimax.io/news/minimax-h3-open-source) (primary; checked not recorded)

## Your data & privacy

Finding: 4/10

Assessment: https://ethicalstack.ai/products/hailuo/#privacy

Hailuo accepts and stores submitted media for service use; its policy gives purpose-based retention and describes temporary processing of face landmarks for specific mobile features.

Reason: 4/10 reflects detailed collection and feature-specific face-data handling, while general retention is purpose-based and other service routes are excluded.

Argument: The privacy page covers web, apps and uploaded images/video, and says face landmarks derived in certain mobile features are used for generation and deleted after processing. Data may be shared with service providers and retained as needed for service, legal and business purposes; the reviewed policy does not promise a fixed deletion period for all prompt/media data.

Type: argument; confidence: medium

Scope (profile): Hailuo consumer web/app terms and privacy policy; MiniMax API or open-source video-model routes are separate and not covered by this consumer-service assessment.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Coverage differs for other MiniMax/Nanonoble sites and API services; the exact model route and general content-retention duration are not specified.

- [Hailuo AI terms of service](https://hailuoai.video/doc/terms-of-service.html) (primary; checked not recorded)

- [Hailuo AI privacy policy](https://hailuoai.video/doc/privacy-policy.html) (primary; checked not recorded)

## Openness

Finding: 2/10

Assessment: https://ethicalstack.ai/products/hailuo/#openness

Hailuo consumer app is a hosted video service; MiniMax’s separately open-source H3 model does not establish that consumer Hailuo runs locally or grants those weights.

Reason: 2/10 reflects a managed consumer service without a documented consumer self-host path; separate MiniMax H3 weights are outside this service scope.

Argument: The Hailuo site is a hosted consumer product. MiniMax separately announced open-sourcing H3, but the reviewed sources do not map H3 weights to all Hailuo consumer features or grant Hailuo app users a local model deployment route.

Type: argument; confidence: medium

Scope (profile): Hailuo consumer web/app terms and privacy policy; MiniMax API or open-source video-model routes are separate and not covered by this consumer-service assessment.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Specific models shown in the app can change; MiniMax H3 and Hailuo 2.3 are distinct releases and should not be conflated with app delivery.

- [Hailuo AI consumer video product](https://hailuoai.video/) (primary; checked not recorded)

- [MiniMax Hailuo 2.3 launch](https://www.minimax.io/news/minimax-hailuo-23) (primary; checked not recorded)

- [MiniMax H3 open model announcement](https://www.minimax.io/news/minimax-h3-open-source) (primary; checked not recorded)

## Worker protections

Finding: 1/10

Assessment: https://ethicalstack.ai/products/hailuo/#labour

MiniMax’s company profile and Hailuo product terms establish the corporate/product route but do not disclose worker protections or workforce assurance.

Reason: 1 + 0 + 0 + 0 = 1/10. Documented worker protections; missing disclosure is an evidence gap.

Argument: MiniMax identifies Hailuo among its AI-native products, and Hailuo terms name Nanonoble as service provider. The reviewed company and consumer-service materials do not report pay, conditions, worker voice, moderation contractor protections or independent labour assurance.

Type: argument; confidence: medium

Scope (profile): Hailuo consumer web/app terms and privacy policy; MiniMax API or open-source video-model routes are separate and not covered by this consumer-service assessment.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Employee, contractor, annotation and moderation workforce conditions for MiniMax / Nanonoble remain unestablished in these public sources.

```json
{
  "method": "worker-safeguards-evidence-v1",
  "entity": "products/hailuo",
  "company": "",
  "scope": "The named developer or operator",
  "components": {
    "conditions": {
      "score": 0,
      "reason": "Reviewed MiniMax / Nanonoble sources do not disclose worker pay, employment conditions or contractor protections.",
      "sourceUrls": [
        "https://ir.minimax.io/corporate-information/company-profile",
        "https://hailuoai.video/doc/terms-of-service.html",
        "https://hailuoai.video/doc/privacy-policy.html"
      ]
    },
    "voice": {
      "score": 0,
      "reason": "The cited MiniMax / Nanonoble materials do not identify worker-voice, grievance or remedy processes.",
      "sourceUrls": [
        "https://ir.minimax.io/corporate-information/company-profile",
        "https://hailuoai.video/doc/terms-of-service.html",
        "https://hailuoai.video/doc/privacy-policy.html"
      ]
    },
    "assurance": {
      "score": 0,
      "reason": "No independent workforce assurance is published in the cited MiniMax / Nanonoble sources.",
      "sourceUrls": [
        "https://ir.minimax.io/corporate-information/company-profile",
        "https://hailuoai.video/doc/terms-of-service.html",
        "https://hailuoai.video/doc/privacy-policy.html"
      ]
    }
  },
  "disclosureLimited": true
}
```

- [MiniMax investor relations company profile](https://ir.minimax.io/corporate-information/company-profile) (primary; checked not recorded)

- [Hailuo AI terms of service](https://hailuoai.video/doc/terms-of-service.html) (primary; checked not recorded)

- [Hailuo AI privacy policy](https://hailuoai.video/doc/privacy-policy.html) (primary; checked not recorded)

## Military ties

Finding: 7/10

Assessment: https://ethicalstack.ai/products/hailuo/#military-contracts

No military relationship or product-specific military safeguards are established in the reviewed MiniMax / Nanonoble sources.

Reason: 7 base + 0 safeguard adjustment = 7/10 (0 of 9 safeguard points; every 3 adds 1). No military relationship was established in the cited sources. This ranks above known defense ties without claiming a verified clean record.

Argument: The official sources reviewed for Hailuo AI describe its creative route, model access and user terms but do not establish defense work, a military customer, or binding operational restrictions. This product-level disclosure gap does not resolve unreviewed corporate or downstream relationships.

Type: argument; confidence: medium

Scope (profile): Hailuo consumer web/app terms and privacy policy; MiniMax API or open-source video-model routes are separate and not covered by this consumer-service assessment.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: Company-wide defense customers and downstream uses of Hailuo AI were not exhaustively established.

```json
{
  "method": "military-ties-priority-v2",
  "entity": "products/hailuo",
  "company": "",
  "scope": "The named developer or operator",
  "components": {
    "restrictions": {
      "score": 0,
      "reason": "Reviewed MiniMax / Nanonoble sources do not state a binding military-use restriction for this product route.",
      "sourceUrls": [
        "https://ir.minimax.io/corporate-information/company-profile",
        "https://hailuoai.video/doc/terms-of-service.html",
        "https://hailuoai.video/doc/privacy-policy.html"
      ]
    },
    "oversight": {
      "score": 0,
      "reason": "No military-specific oversight or enforcement is documented in the cited MiniMax / Nanonoble sources.",
      "sourceUrls": [
        "https://ir.minimax.io/corporate-information/company-profile",
        "https://hailuoai.video/doc/terms-of-service.html",
        "https://hailuoai.video/doc/privacy-policy.html"
      ]
    },
    "transparency": {
      "score": 0,
      "reason": "The reviewed MiniMax / Nanonoble sources do not disclose a military relationship for this product or operator.",
      "sourceUrls": [
        "https://ir.minimax.io/corporate-information/company-profile",
        "https://hailuoai.video/doc/terms-of-service.html",
        "https://hailuoai.video/doc/privacy-policy.html"
      ]
    }
  },
  "disclosureLimited": true,
  "relationship": "not-established",
  "relationshipReason": "The cited MiniMax / Nanonoble product and policy materials do not establish a military contract, customer or deployment; that limited finding is not proof no such relationship exists.",
  "score": 7,
  "baseScore": 7,
  "safeguardPoints": 0,
  "safeguardAdjustment": 0,
  "rawScore": 7,
  "cap": null
}
```

- [MiniMax investor relations company profile](https://ir.minimax.io/corporate-information/company-profile) (primary; checked not recorded)

- [Hailuo AI terms of service](https://hailuoai.video/doc/terms-of-service.html) (primary; checked not recorded)

- [Hailuo AI privacy policy](https://hailuoai.video/doc/privacy-policy.html) (primary; checked not recorded)

## BDS targets

Finding: Not listed

Assessment: https://ethicalstack.ai/products/hailuo/#israel-palestine

The company is not named in the two reviewed official BNC campaign sources.

Reason: Campaign category, excluded from numerical scoring.

Argument: The BNC guide and No Tech campaign were checked for MiniMax, the product brand named in MiniMax company materials, and its Hailuo service operator Nanonoble; neither is listed in those two sources. This is a limited campaign lookup, not a certification or a full ownership/supply-chain assessment.

Type: argument; confidence: medium

Scope (profile): Hailuo consumer web/app terms and privacy policy; MiniMax API or open-source video-model routes are separate and not covered by this consumer-service assessment.

Research reviewed: not recorded; evidence date: not recorded

Unknowns: The check does not cover other campaigns, suppliers, investments, affiliates or future target changes.

- [BNC consumer boycott guide](https://bdsmovement.net/Guide-to-BDS-Boycott) (primary; checked not recorded)

- [BNC No Tech campaign](https://bdsmovement.net/no-tech-oppression-apartheid-or-genocide) (primary; checked not recorded)

- [MiniMax investor relations company profile](https://ir.minimax.io/corporate-information/company-profile) (primary; checked not recorded)

- [Hailuo AI terms of service](https://hailuoai.video/doc/terms-of-service.html) (primary; checked not recorded)

## Reading the evidence

- Assessments are provisional editorial judgments. Cite the profile and the underlying sources, and retain confidence, scope and unknowns.

- Unknown, not-applicable and model-dependent are different states. Missing evidence does not establish good or bad conduct.

- Company-level evidence does not establish use of a particular product or model. Account plan, model, host and route can change an assessment.

- Energy scores describe documented practices and transparency, not measured request emissions. Zero component points can mean an evidence gap.

- Published overall scores require at least four of six numerical dimensions. Preserve coverage and BDS adjustments; BDS itself is categorical.

- No named BDS target found is limited to the reviewed campaign sources and is not approval. Personalized priorities do not change the published overall score.

- Review and source-check dates describe the research, not this deployment. Fetch current primary sources when the decision requires current verification.

Methodology: https://ethicalstack.ai/methodology/