---
title: "Adobe Firefly | Ethical Stack"
url: https://ethicalstack.ai/products/adobe-firefly/
catalog_version: f6baff2119d0e9158520da7fbe4232011dac79f25bd08757436d7a1dbd593db2
---

# Adobe Firefly

Adobe’s cloud creative-generation suite for image creation, editing and video; its creator-rights claims are narrower than universal contributor opt-out.

Canonical profile: https://ethicalstack.ai/products/adobe-firefly/

Scope: Adobe Firefly: cloud access. Free tier and paid plans with generative credits; credit and subscription pricing vary by region. Ratings describe the stated product, company or configuration in each finding.

Published overall: 5.3; 6/6 dimensions rated.

Round the equal-weight mean of available numerical ratings to one decimal; require at least four of six for an overall score. BDS status stays outside the mean; for eligible profiles, a boycott target caps the final score at 2/10 and a pressure target subtracts one point (minimum 1). Not listed and not checked do not adjust the score.

## Energy practices

Finding: 5/10

Assessment: https://ethicalstack.ai/products/adobe-firefly/#energy

Adobe reports company-wide energy and renewable-electricity figures, while Firefly offers model, output-count, aspect-ratio, and resolution choices. No Firefly generation footprint is measured.

Reason: 1 + 2 reporting + 0 electricity + 2 controls = 5/10. This grade covers documented practices and transparency; it does not measure the energy or emissions of a request.

Argument: Adobe reports company-wide energy and renewable-electricity figures, while Firefly offers model, output-count, aspect-ratio, and resolution choices. No Firefly generation footprint is measured. The score describes documented measurement transparency and available controls, not environmental performance.

Type: conditional; confidence: medium

Scope (dimension): Adobe Firefly web image generation with model picker available (Adobe and partner models); route may vary by selected model.

Research reviewed: 2026-10-24; evidence date: 2026-10-24

Unknowns: Adobe’s CSR metrics cover company operations, not a Firefly or partner-model request. Firefly supports partner models and the serving route is not declared for a generation; annual renewable electricity does not establish hourly/location-matched power for this product.

```json
{
  "method": "practices-transparency-v1",
  "scope": "Adobe Firefly web image generation with model picker available (Adobe and partner models); route may vary by selected model.",
  "components": {
    "disclosure": {
      "score": 2,
      "reason": "Adobe’s 2024 CSR report publishes dated, scoped company energy and renewable-electricity metrics with reporting notes. These are company-wide rather than Firefly-specific, which caps this component at 2.",
      "sourceUrls": [
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf"
      ]
    },
    "electricity": {
      "score": 0,
      "reason": "Firefly lets users select Adobe or partner models, and the reviewed docs do not declare the serving route or clean-power sourcing for the selected generation. Adobe’s annual corporate metrics cannot be allocated to a Firefly or partner-model request.",
      "sourceUrls": [
        "https://helpx.adobe.com/firefly/web/work-with-images/generate-images/generate-images-from-text-descriptions.html",
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf"
      ]
    },
    "demand": {
      "score": 2,
      "reason": "Firefly supports model selection, aspect ratio, content type/composition, resolution in the current workspace, and one-versus-four image variants depending on model. These practical controls can bound output quantity/size, but Adobe reports no physical-resource reduction from using them.",
      "sourceUrls": [
        "https://helpx.adobe.com/firefly/web/work-with-images/generate-images/generate-images-from-text-descriptions.html",
        "https://helpx.adobe.com/firefly/web/unified-generation-and-editing-experience/generate-and-edit-content.html"
      ]
    }
  },
  "actualImpactMeasured": false,
  "meaning": "Documented environmental practices and transparency. Zero component points mean a reviewed evidence gap."
}
```

- [Adobe Corporate Social Responsibility Report 2024](https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf) (official company report; checked 2026-10-24)

- [Generate images from text descriptions](https://helpx.adobe.com/firefly/web/work-with-images/generate-images/generate-images-from-text-descriptions.html) (official product documentation; checked 2026-10-24)

- [Generate and edit content](https://helpx.adobe.com/firefly/web/unified-generation-and-editing-experience/generate-and-edit-content.html) (official product documentation; checked 2026-10-24)

## Training data

Finding: 7/10

Assessment: https://ethicalstack.ai/products/adobe-firefly/#training-rights

Adobe’s public family policy describes licensed and public-domain sourcing, but its model-specific Image Model 5 summary adds OpenImages v7, privately licensed image/video data, separate private third-party image/video datasets outside the transactional-license category, and synthetic data from Firefly Image Model 5 and an unnamed internal model. The summary does not bound the rights basis or share of those latter categories.

Reason: 1 + 2 source transparency + 2 permission + 2 creator controls = 7/10. This grades documented training-data safeguards, not a legal ruling.

Argument: The model-specific EU summary identifies a large public dataset and provides useful lineage, but also reports private image/video datasets outside its transactional-license category and synthetic data from an unnamed internal model. That does not prove unlawful use; it prevents treating the full family corpus as predominantly and boundedly licensed on current evidence. Permission therefore scores 2; advance Stock licensing remains a narrow creator control.

Type: argument; confidence: medium

Scope (dimension): Adobe’s own Firefly foundation image/video family, with the November 2025 Image Model 5 EU summary as version-specific training evidence; partner-model options in Adobe apps are outside scope. No family-wide release manifest is published.

Research reviewed: 2026-10-24; evidence date: not recorded

Unknowns: The identities, rights basis and proportions of private third-party datasets outside the transactional-license category; the internal synthetic-data model and its lineage; coverage of this model-specific disclosure across later Firefly releases; and independent verification remain unavailable. Partner-model options in Adobe apps are outside scope.

```json
{
  "method": "training-rights-evidence-v1",
  "scope": "Adobe’s own Firefly foundation image/video family, with the November 2025 Image Model 5 EU summary as version-specific training evidence; partner-model options in Adobe apps are outside scope. No family-wide release manifest is published.",
  "components": {
    "provenance": {
      "score": 2,
      "reason": "Adobe’s Image Model 5 summary names OpenImages v7 and Flickr for a limited CC0/public-domain search, and identifies licensed, other private and synthetic source categories; other third-party datasets remain unnamed.",
      "sourceUrls": [
        "https://www.adobe.com/cc-shared/assets/pdf/trust-center/ungated/whitepapers/creative-cloud/adobe-firefly-image-model-5-training-set.pdf",
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html"
      ]
    },
    "permissions": {
      "score": 2,
      "reason": "Adobe documents licensed private image/video data and a source-contract permission basis, but its Image Model 5 summary separately reports private third-party image/video datasets outside that transactional-license category and synthetic data from an unnamed internal model. Their rights basis and share are not bounded; this is an evidence gap, not proof of unlawful use.",
      "sourceUrls": [
        "https://www.adobe.com/cc-shared/assets/pdf/trust-center/ungated/whitepapers/creative-cloud/adobe-firefly-image-model-5-training-set.pdf",
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html",
        "https://helpx.adobe.com/stock/contributor/submit-your-content/submit-generative-ai-content/firefly-faq.html",
        "https://wwwimages2.adobe.com/content/dam/cc/en/legal/servicetou/Adobe-Stock-Contributor-Agreement-en_US-20240618.pdf"
      ]
    },
    "creatorControls": {
      "score": 2,
      "reason": "Adobe’s inspectable Stock Contributor Agreement grants advance license rights, and Adobe says the terms permit training; this supports consent for Stock material, not the other private/synthetic categories in Model 5.",
      "sourceUrls": [
        "https://helpx.adobe.com/stock/contributor/submit-your-content/submit-generative-ai-content/firefly-faq.html",
        "https://wwwimages2.adobe.com/content/dam/cc/en/legal/servicetou/Adobe-Stock-Contributor-Agreement-en_US-20240618.pdf"
      ]
    }
  },
  "routeDependency": null,
  "modelReference": null,
  "meaning": "Documented training-data rights safeguards. Low points may reflect missing evidence; they do not establish infringement."
}
```

- [Approach to generative AI with Adobe Firefly](https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html) (primary; checked 2026-10-24)

- [Firefly FAQ for Adobe Stock Contributors](https://helpx.adobe.com/stock/contributor/submit-your-content/submit-generative-ai-content/firefly-faq.html) (primary; checked 2026-10-24)

- [Adobe General Terms of Use](https://www.adobe.com/legal/terms.html) (primary; checked 2026-10-24)

- [Adobe Stock Contributor Agreement Product Specific Terms](https://wwwimages2.adobe.com/content/dam/cc/en/legal/servicetou/Adobe-Stock-Contributor-Agreement-en_US-20240618.pdf) (primary; checked 2026-10-24)

- [Public Summary of Training Content for Adobe Firefly Image Model 5](https://www.adobe.com/cc-shared/assets/pdf/trust-center/ungated/whitepapers/creative-cloud/adobe-firefly-image-model-5-training-set.pdf) (primary; checked 2026-10-24)

## Your data & privacy

Finding: 7/10

Assessment: https://ethicalstack.ai/products/adobe-firefly/#privacy

Adobe says Firefly base models are not trained on customer content. Its Custom Models feature separately lets users upload 10–30 images and train a custom model from them; cloud processing and retention details vary by feature and account terms.

Reason: The no-customer-content-training commitment applies to Adobe’s base Firefly models, not to a custom model a user elects to train on uploaded images. This review did not establish end-to-end retention and access settings for every Firefly workflow.

Argument: The no-customer-content-training commitment applies to Adobe’s base Firefly models, not to a custom model a user elects to train on uploaded images. This review did not establish end-to-end retention and access settings for every Firefly workflow.

Type: evidence; confidence: medium

Scope (dimension): Product

Research reviewed: not recorded; evidence date: not recorded

Unknowns: The no-customer-content-training commitment applies to Adobe’s base Firefly models, not to a custom model a user elects to train on uploaded images. This review did not establish end-to-end retention and access settings for every Firefly workflow.

- [Approach to generative AI with Adobe Firefly](https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html) (primary; checked 2026-10-24)

- [Create and train custom models | Firefly](https://helpx.adobe.com/firefly/web/custom-models/get-started-with-custom-models/train-custom-models.html) (primary; checked 2026-10-24)

## Openness

Finding: 2/10

Assessment: https://ethicalstack.ai/products/adobe-firefly/#openness

Firefly is offered as a hosted generation service with paid plans and credits. Adobe publishes information about its approach and terms, but not model weights or an implementation that users can inspect and self-host.

Reason: The commercial service and some product practices are documented, but the system itself remains proprietary and cloud-operated. That limits inspection, modification and portability under the openness rubric.

Argument: The commercial service and some product practices are documented, but the system itself remains proprietary and cloud-operated. That limits inspection, modification and portability under the openness rubric.

Type: evidence; confidence: medium

Scope (dimension): Product

Research reviewed: not recorded; evidence date: 2026-10-24

Unknowns: The commercial service and some product practices are documented, but the system itself remains proprietary and cloud-operated. That limits inspection, modification and portability under the openness rubric.

- [Approach to generative AI with Adobe Firefly](https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html) (primary; checked 2026-10-24)

- [Adobe Firefly plans](https://www.adobe.com/products/firefly/plans.html) (primary; checked 2026-10-24)

## Worker protections

Finding: 7/10

Assessment: https://ethicalstack.ai/products/adobe-firefly/#labour

Adobe reports global employee metrics and a formal human-rights and supplier system, including ethics reporting, supplier screening, code requirements and stated audit rights.

Reason: 1 + 2 pay & conditions + 2 worker voice & remedy + 2 evidence & follow-through = 7/10. This grades documented worker safeguards, not a measured rate of mistreatment.

Argument: Adobe’s policy applies to employees, partners and suppliers: it prohibits forced/child labor and discrimination, commits to prompt investigation and non-retaliation, and offers managers, People Resources, Compliance and an anonymous hotline route. Its 2024 report states that 100% of significant suppliers were human-rights screened and all relevant suppliers were required to meet RBA standards; Adobe says it may audit partners. However, it reports no RBA validation audits required for turnkey suppliers and this is company-reported rather than independent worker-level verification.

Type: argument; confidence: medium

Scope (dimension): Adobe's workforce and disclosed contractors. Coverage of individual product teams may be incomplete.

Research reviewed: 2026-10-24; evidence date: not recorded

Unknowns: Supplier checks are self-reported/company-directed and downstream annotation or creative labor is not individually mapped. Survey satisfaction, pay equity and zero reported fatality metrics are disclosed, but do not prove broad independent labor outcomes.

```json
{
  "method": "worker-safeguards-evidence-v1",
  "entity": "adobe",
  "company": "Adobe",
  "scope": "Adobe's workforce and disclosed contractors. Coverage of individual product teams may be incomplete.",
  "components": {
    "conditions": {
      "score": 2,
      "reason": "Adobe supplies concrete employee and supplier standards, reports 100% significant-supplier screening and procurement spend screened or contractually covered, but lacks independent broad worker outcomes and says no turnkey supplier audits were required.",
      "sourceUrls": [
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html",
        "https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html",
        "https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf",
        "https://www.adobe.com/corporate-responsibility/human-rights-policy.html",
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf",
        "https://www.adobe.com/corporate-responsibility/supply-chain.html",
        "https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch",
        "https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html",
        "https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html"
      ]
    },
    "voice": {
      "score": 2,
      "reason": "Employees can report to managers, People Resources, Compliance or an anonymous hotline, with promised investigation and non-retaliation; equivalent supplier worker voice/outcome coverage is not demonstrated.",
      "sourceUrls": [
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html",
        "https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html",
        "https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf",
        "https://www.adobe.com/corporate-responsibility/human-rights-policy.html",
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf",
        "https://www.adobe.com/corporate-responsibility/supply-chain.html",
        "https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch",
        "https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html",
        "https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html"
      ]
    },
    "assurance": {
      "score": 2,
      "reason": "Annual metrics include supplier screening/clauses, employee satisfaction, attrition, gender pay parity and contractor/employee fatalities; these are meaningful but self-reported, not independent worker-level verification.",
      "sourceUrls": [
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html",
        "https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html",
        "https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf",
        "https://www.adobe.com/corporate-responsibility/human-rights-policy.html",
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf",
        "https://www.adobe.com/corporate-responsibility/supply-chain.html",
        "https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch",
        "https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html",
        "https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html"
      ]
    }
  },
  "disclosureLimited": false,
  "meaning": "This grades documented worker safeguards, not a measured rate of mistreatment."
}
```

- [Approach to generative AI with Adobe Firefly](https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html) (primary; checked 2026-10-24)

- [Adobe Joint Enterprise License Agreement for DoD](https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html) (primary; checked 2026-10-24)

- [Adobe JELA contract guide](https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf) (contract-disclosure; checked 2026-10-24)

- [Adobe Global Human Rights Policy](https://www.adobe.com/corporate-responsibility/human-rights-policy.html) (labor-policy; checked 2026-10-24)

- [Adobe Corporate Social Responsibility Report 2024](https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf) (official company report; checked 2026-10-24)

- [Adobe Supply Chain Standards](https://www.adobe.com/corporate-responsibility/supply-chain.html) (supplier-policy; checked 2026-10-24)

- [Adobe Generative AI User Guidelines](https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch) (acceptable-use-policy; checked 2026-10-24)

- [Adobe Firefly FAQ](https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html) (product-policy; checked 2026-10-24)

- [Adobe Firefly Product Description](https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html) (product-policy; checked 2026-10-24)

## Military ties

Finding: 4/10

Assessment: https://ethicalstack.ai/products/adobe-firefly/#military-contracts

Adobe has a named DoD licensing vehicle for commercial creative/document software and Firefly content rules that prohibit violent extremist and graphic violence content; this is limited noncombat support, not evidence of Firefly operational military use.

Reason: 1 + 1 use restrictions + 1 enforcement & oversight + 1 relationship disclosure = 4/10. Known defense ties lower this rating; safeguards can improve it within the relationship’s cap.

Argument: Adobe and DoD describe a Joint Enterprise License Agreement making creative, publishing and document tools available across the Department. Separately, Firefly Guidelines ban graphic violence/gore, terrorism and violent extremism in hosted creative generation, allow account disabling, and describe automated/manual abuse review. They do not prohibit defense customers or establish Firefly use within the JELA. This is limited-defense support, not direct combat or intelligence work.

Type: argument; confidence: medium

Scope (dimension): Adobe's relationships and safeguards. A company relationship does not identify every product or release used.

Research reviewed: 2026-10-24; evidence date: 2024-08-21

Unknowns: The reviewed record does not establish all current contracts, subcontractors, deployment configurations, actual use by end users, or contract enforcement outcomes. For downloadable/open releases, company-hosted terms do not bind independent downstream deployments.

```json
{
  "method": "military-ties-priority-v2",
  "entity": "adobe",
  "company": "Adobe",
  "scope": "Adobe's relationships and safeguards. A company relationship does not identify every product or release used.",
  "components": {
    "restrictions": {
      "score": 1,
      "reason": "Firefly hosted guidelines bar graphic violence/gore and terrorism/extremism, but do not prohibit military or intelligence purposes generally; the JELA provides no model-specific use restriction.",
      "sourceUrls": [
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html",
        "https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html",
        "https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf",
        "https://www.adobe.com/corporate-responsibility/human-rights-policy.html",
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf",
        "https://www.adobe.com/corporate-responsibility/supply-chain.html",
        "https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch",
        "https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html",
        "https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html"
      ]
    },
    "oversight": {
      "score": 1,
      "reason": "Adobe states it may disable accounts and uses automated/manual abuse review for Firefly, while the JELA reflects formal procurement terms; neither source establishes military-specific review or public enforcement outcomes.",
      "sourceUrls": [
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html",
        "https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html",
        "https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf",
        "https://www.adobe.com/corporate-responsibility/human-rights-policy.html",
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf",
        "https://www.adobe.com/corporate-responsibility/supply-chain.html",
        "https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch",
        "https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html",
        "https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html"
      ]
    },
    "transparency": {
      "score": 1,
      "reason": "The JELA and Firefly Guidelines are public and disclose broad creative/document use and prohibited content, but not Firefly-specific DoD deployment or operational outcomes.",
      "sourceUrls": [
        "https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html",
        "https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html",
        "https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf",
        "https://www.adobe.com/corporate-responsibility/human-rights-policy.html",
        "https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf",
        "https://www.adobe.com/corporate-responsibility/supply-chain.html",
        "https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch",
        "https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html",
        "https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html"
      ]
    }
  },
  "relationship": "limited-defense",
  "relationshipReason": "Adobe and DoD describe a Joint Enterprise License Agreement making Adobe creative, publishing and document solutions available across the Department. The materials describe workforce creative/document productivity, not combat operations, targeting, weapons or intelligence systems. This is a limited-defense support relationship and is capped at 6 by the rubric.",
  "score": 4,
  "baseScore": 1,
  "safeguardPoints": 3,
  "safeguardAdjustment": 3,
  "rawScore": 4,
  "cap": 6,
  "disclosureLimited": false,
  "meaning": "Known military relationships take priority over missing safeguards. The rating does not establish the probability of an undisclosed contract."
}
```

- [Approach to generative AI with Adobe Firefly](https://www.adobe.com/uk/ai/overview/firefly/gen-ai-approach.html) (primary; checked 2026-10-24)

- [Adobe Joint Enterprise License Agreement for DoD](https://business.adobe.com/resources/guides/jela-adobe-licensing-exclusively-for-the-dod.html) (primary; checked 2026-10-24)

- [Adobe JELA contract guide](https://www.adobe.com/content/dam/dx/us/en/solutions/industries/government/department-of-defense-dod/pdfs/jela_adobe_solution_licensing_dod.pdf) (contract-disclosure; checked 2026-10-24)

- [Adobe Global Human Rights Policy](https://www.adobe.com/corporate-responsibility/human-rights-policy.html) (labor-policy; checked 2026-10-24)

- [Adobe Corporate Social Responsibility Report 2024](https://www.adobe.com/cc-shared/assets/pdf/corporate-responsibility/adobe-csr-report-2024.pdf) (official company report; checked 2026-10-24)

- [Adobe Supply Chain Standards](https://www.adobe.com/corporate-responsibility/supply-chain.html) (supplier-policy; checked 2026-10-24)

- [Adobe Generative AI User Guidelines](https://www.adobe.com/legal/licenses-terms/adobe-gen-ai-user-guidelines.html?mv2=cch) (acceptable-use-policy; checked 2026-10-24)

- [Adobe Firefly FAQ](https://helpx.adobe.com/firefly/web/get-started/learn-the-basics/adobe-firefly-faq.html) (product-policy; checked 2026-10-24)

- [Adobe Firefly Product Description](https://helpx.adobe.com/legal/product-descriptions/adobe-firefly.html) (product-policy; checked 2026-10-24)

## BDS targets

Finding: Not listed

Assessment: https://ethicalstack.ai/products/adobe-firefly/#israel-palestine

Categorical check of the BNC campaign guide and No Tech campaign page; absence from these named-target pages is not BDS approval.

Reason: No named target for this company was found in the two checked BNC sources as of 2026-10-24. This is a narrow list check, not BDS approval, and it does not capture unlisted relationships or partners.

Argument: No named target for this company was found in the two checked BNC sources as of 2026-10-24. This is a narrow list check, not BDS approval, and it does not capture unlisted relationships or partners.

Type: conditional; confidence: medium

Scope (dimension): Company record

Research reviewed: not recorded; evidence date: not recorded

Unknowns: No named target for this company was found in the two checked BNC sources as of 2026-10-24. This is a narrow list check, not BDS approval, and it does not capture unlisted relationships or partners.

- [Guide to BDS Boycott & Pressure Corporate Priority Targeting](https://bdsmovement.net/Guide-to-BDS-Boycott) (primary; checked not recorded)

- [No Tech for Oppression, Apartheid or Genocide](https://bdsmovement.net/no-tech-oppression-apartheid-or-genocide) (primary; checked not recorded)

## Reading the evidence

- Assessments are provisional editorial judgments. Cite the profile and the underlying sources, and retain confidence, scope and unknowns.

- Unknown, not-applicable and model-dependent are different states. Missing evidence does not establish good or bad conduct.

- Company-level evidence does not establish use of a particular product or model. Account plan, model, host and route can change an assessment.

- Energy scores describe documented practices and transparency, not measured request emissions. Zero component points can mean an evidence gap.

- Published overall scores require at least four of six numerical dimensions. Preserve coverage and BDS adjustments; BDS itself is categorical.

- No named BDS target found is limited to the reviewed campaign sources and is not approval. Personalized priorities do not change the published overall score.

- Review and source-check dates describe the research, not this deployment. Fetch current primary sources when the decision requires current verification.

Methodology: https://ethicalstack.ai/methodology/